@work

In 2008, Briggs & Riley set out to revitalize their @work collection, focusing on critiques regarding its weight, its organization and a silhouette that had stopped keeping up with how people actually carried their work.

Modernized organizer section

The organizing panel, a standout feature in our collection, was meticulously crafted based on comprehensive customer research into what people carry and how often they reach for it.

A key aspect of this innovation was its modular design, consistent across all styles, which not only streamlined manufacturing but let a customer move between bags without relearning the product.

Molded handle system and hardware design

For this collection, I developed and introduced an innovative molded handle and docking system, revolutionizing how the bag attaches to a rolling case and how it feels in the hand across a long travel day.

Project summary

This was my debut project as a bag designer. I spearheaded a comprehensive overhaul of Briggs & Riley's premier business collection — and learned that a heritage brand will move fast when the reasoning is put in front of it clearly.