Industrial Designer · Design Strategist

Design with strategy.
Strategy by design.

With strategic thinking and creativity, I help bring vision to life with successful designs.

See the work Portfolio PDF

Selected work

All projects

A new market for a traditional brand

BRX

Briggs & Riley · 2009

Case study →

Old dogs do learn new tricks

@work

Briggs & Riley · 2009

Case study →

Adding creativity to engineering

Are

Are ltda · 2013 — 2022

Coming soon

Why think outside the box, when you can change the box

MedX Motion

MedX Corp. · 2003 — 2007

Coming soon

Writing

All essays

In the last few years I have embarked on a journey to learn more about business, new ventures and innovation strategy. Now I am starting to write about it — and, of course, I am also exploring AI.

December 6, 2023 WHOOP: Navigating the Future of Wearables
November 8, 2023 Harnessing Network Effects: OpenAI’s Strategic Shift to a Platform Model
July 2, 2022 Corporate Responsibility

Let's connect.

I'm always up for a conversation about design, strategy and what happens where the two meet.

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Design with strategy.Strategy by design.